Lauren is the Marketing Executive for PK Group. She updates the website both visually and with new material on a regular basis. A creative individual, Lauren enjoys data visualisation and preparing marketing print utilising her outside-the-box way of thinking. Working closely with the CEO, Lauren is responsible for developing the marketing strategy for the company, ensuring it is aligned with the firm’s culture and values. She also oversees the marketing budget and analyses activity, such as the website data and social media channels. Previously, Lauren worked for a market research consultancy where she revamped five websites and helped in the development of their re-brand.
In addition to marketing, Lauren is also a co-founder of Royal Kung Foolery Theatre Company, a physical theatre, international touring group who have won various awards from around the globe. Having acquired a BA (First Class Honours) and MA (Distinction), Lauren is keen to ensure she brings her creativity to PK Group.